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Korea’s No. 1 can coffeeLet’s Be

Following its release in February 1991, Let's Be has become the signature brand of Korean canned-coffee drinkers for nearly the last 30 years.
Let's Be, originating from the concept, "Let's be together," has been the essential choice among consumers, whenever and wherever they feel that craving for a sweet sip of coffee. The imagery of flourishing and exhilarating energy among younger generations was always captured in the advertisements, putting Let's Be up onto a pedestal as the iconic symbol of a romantic first love, even to this day.
Let's Be currently is gaining favor across the world as it is exported beyond Korea to Russia, Vietnam, the Philippines, the United States, and elsewhere. Let's Be is sought to become the signature canned-coffee brand of Korea, renowned all over the globe, that reminds us of just how sweet a first love can be.

Brand history

1991

Let’s Be Mild Coffee introduced to the market

2010

Let’s Be Mocha Latte introduced to the market

2011

Let’s Be Cafe Time Latte/Morning introduced to the market

2012

Let’s Be Cafe Time Sweet Americano introduced to the market

2019

Let's Be condensed Milk Coffe, Let's Be Salt Coffee introduced to the market

2020

Let's Be Grande Latte introduced to the market

 

Prizes won

2017

Let’s Be Cafe Time won “Pack Star” prize at 26th Package Design Contest

Package

The following is an introduction to the main lineup of our Let’s Be products.

Can

  • 175ml

Can

  • 240ml

PET

  • 500ml

ICIS 8.0

ICIS 8.0, natural alkaline water
that boosts your energy

See details

2% Refreshing near water

Sweet fruit-infused water
that tastes better than water

See details

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