Let’s Be | Lotte Chilsung Beverage

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Korea’s No. 1 can coffeeLet’s Be

Following its release in February 1991, Let's Be has become the signature brand of Korean canned-coffee drinkers for nearly the last 30 years.
Let's Be, originating from the concept, "Let's be together," has been the essential choice among consumers, whenever and wherever they feel that craving for a sweet sip of coffee. The imagery of flourishing and exhilarating energy among younger generations was always captured in the advertisements, putting Let's Be up onto a pedestal as the iconic symbol of a romantic first love, even to this day.
Let's Be currently is gaining favor across the world as it is exported beyond Korea to Russia, Vietnam, the Philippines, the United States, and elsewhere. Let's Be is sought to become the signature canned-coffee brand of Korea, renowned all over the globe, that reminds us of just how sweet a first love can be.

Brand history