The human body feels severe thirst when it lacks 2% of body water.
The name "2% Refreshing Near Water" that originates from this idea is a fruit-infused beverage that can be consumed like water while refreshing the mood.
Following its launching in 1999, it led to the creation of numerous buzzwords such as "Don't take me for granted" and "Love is always thirsty," and the brand has been favored by many consumers as "fruit-infused water tastier than water."
1999
Launching of 2% Refreshing near water Peach/Lemon flavors in can
2000
Launching of 2% Refreshing near water Grape flavor
2004
Launching of 2% Refreshing near water Apple flavor
2007
Design renewal accentuating the refreshing fruit image
2010
Design renewal using a storytelling technique that delivers emotional message
2011
Design renewal highlighting hydrating effect
2015
Launching of '3-in-1 water charging beverage' 2% Heart Beat Peach/Grapefruit flavors
2016
Launching of 2% Heart Beat Yogurt with 'new flavor'
2016
Launching of 2% Aqua with '15 fruits and vegetables for hydration'
2017
Application of a full label design
2018
Design renewal for product visibility
2020
Launching of 2% Plum flavor with Himalaya Pink Salt
2023
2% Aqua zero calorie renewal
Package
The following is an introduction to the main lineup of our 2% Refreshing near water
Can
Pet