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Lotte Chilsung's soju brand is setting the standards
in the liquor market through change and innovation.

Lotte Chilsung Beverage has been innovating the soju industry by setting the standard with Chum-Churum,
an alkaline water-based soju that is even smoother when shaken, Daejangbu, a premium distilled soju, and Sunhari Chum-Churum,
the beverage that started the fruit soju trend.

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