Chum-Churum | Lotte Chilsung Beverage

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Soju, feeling smooth going downChum-Churum

This liquor made with alkaline water has brought a whirlwind of popularity among liquor lovers.
Needless to say, water, which accounts for 80% of soju, is an important factor influencing the flavor and quality of soju products.
Alkaline water, with particles that are small and rich in minerals, gives a unique smooth flavor going down.

Brand history

2006

Chum-Churum introduced to the market

2007

Chum-Churum renewed to 19.5% alcohol

2010

Chum-Churum bottle changed to common type; applied Neck-tag

2012

Chum-Churum renewed to 19% alcohol

2014

Chum-Churum renewed to 18% alcohol (Feb.)
Chum-Churum renewed to 17.5% alcohol (Dec.)

2018

Chum-Churum renewed to 17% alcohol

2019

Chum-Churum renewed to 16.9% alcohol
Labeldesign renewed

2021

Chum-Churum renewed to 16.5% alcohol
Labeldesign renewed

Package

The following is an introduction to the entire lineup of our Chum-Churum products.

Bottle

360ml

Pet

200ml
360ml
400ml
640ml
1.8L

Alcohol content

16.5%

The Story Behind the Chum-Churum Logo

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Regarding the malicious rumors about Chum-Churum

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Chum-Churum Facts

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Scotch Blue

Smooth drink

Kloud

Beer with deep and rich flavor
made with fermented concentrate

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