1940s

A soft drink for you

It is its generous and engaging corporate philosophy rather than its fame that make Pepsi a world phenomenon.

1950s

Social rebels and Rock 'n Roll

More Bounce to the Ounce opened in 1950 with a refreshing sensation

1960s

This is a can

A symbolic logo printed on cans, shown in an era when it was customary to drink from bottles

1980s

Global phenomenon

The packaging design of 1980 symbolized Pepsi as an icon of pop culture.

1990s

Toward the summi

Establishing its position as a soft drink enjoyed by superstars in entertainment/sports and by professional models