Chungha | Lotte Chilsung Beverage

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Cheongju, a clear refined rice wineChungha

Since its introduction to the market in 1986, Chungha with its uniquely mild flavor has become synonymous with a refined rice wine typically serviced chilled.
Made from rice refined three times after a process of gradual fermentation at a temperature of 12°- 15°C, it is devoid of residue flavors and smells.
Unpleasant bitter flavors and alcohol odors are removed using a cold filtering device.
Amino acids contained in the liquor add to the flavor of the dish.

Brand history

1986

Chungha, a refined rice wine to drink chilled (16% ABV)

1994~2001

The alcohol content of Chungha was decreased to 14% to give a cleaner aftertaste with the blue wave

2004~2005

The blue label was introduced for better visibility between (13% ABV)

2008~2012

Chungha was packaged in Korea with water drop designs for a clearer and cooler visual effect (13% ABV)

2013~2019

The renewed package design highlighting coolness and cleanness was applied (13% ABV)

2019~

A cheongju renowned in Korea for its pure taste
(13% ABV)

Package

The following is an introduction to the main lineup of our Chungha products.

Bottle

300ml

Alcohol content

13%

Kloud

Beer with deep and rich flavor
made with fermented concentrate

Majuang

Korea’s most well-known wine

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